Oatchata is a fusion drink inspired by a traditional oat milk recipe passed down through generations. Combining oat milk with fruit and vegetable infusions, it offers a refreshing, nutritious alternative to conventional dairy-based drinks. 
The brand name merges “Oat” and “Horchata,” reflecting the creamy texture and cultural roots of the beverage. 
The visual identity and packaging emphasize freshness, natural ingredients, and a nostalgic connection to homemade traditions. Five Flavors Green Land, Rainbow Tropical, Boosted Blends, Piña Colada, Original Flavor.
MARKETING CONCEPTS – Social Media-Instagram.
MARKETING CONCEPTS – Beverage-display-refrigerator, Pop-up-booth.
MARKETING CONCEPTS – Street Billboard and Billboard.
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